STAND FOR IT, WEAR IT
Shop Now. Spread a positive message and contribute to redistributing wealth to reduce inequality and to protect the planet.
about us
Imagine if you could help others by simply shopping for clothes. We are starting with a T-shirt but our mission is to create your whole outfit. We use our clothes to communicate who we are and what values we reflect, whether intentionally or unconsciously. We want to go beyond communication and produce results in line with our values.
REDISTRIBUTE is an Italian apparel start-up brand. An ambitious movement that wants to stimulate critical thinking through clothing, and contribute to reducing world inequality by helping redistribute wealth where it is needed the most.
REDISTRIBUTE views the world as a whole and believes that all lives matter independently of the place of birth, sex, skin colour, or income.
Wearin’ this together, we are in this together.
Many small gestures can have a big impact.
Our focus
The big wakeup call. We are in this together
Today we are facing COVID-19 world pandemic crisis. Never have we realized this much that national boundaries are nothing but lines men decided to draw on the map of the planet we live in.
We are all human
Differences in culture, language, religion or skin color do not mean anything.
Unfortunately, income, age, and health conditions are what make a big difference when it comes to coping with life challenges.
Redistributing wealth to reduce inequality
Why not do something good for others and support causes you care about while shopping for your new outfit? Let’s try helping people while doing something we love. This is just the beginning.
Be part of the movement,
do your part
We start zero-waste campaigns and collect funds that we use to support non-profit, governmental, or health care organizations. We mostly rely on word of mouth to reduce advertising expenses. Less expenses = more funds to help others.
