Why?
Imagine if you could help others by simply shopping for clothes. We are starting with a T-shirt but our mission is to create your whole outfit. We use our clothes to communicate who we are and what values we reflect, whether intentionally or unconsciously. We want to go beyond communication and produce results in line with our values.
REDISTRIBUTE is an Italian apparel start-up brand. An ambitious movement that wants to stimulate critical thinking through clothing, and contribute to reducing world inequality by helping redistribute wealth where it is needed the most.
REDISTRIBUTE views the world as a whole and believes that all lives matter independently of the place of birth, sex, skin colour, or income.
Wearin’ this together, we are in this together.
Many small gestures can have a big impact.
If everyone does their part, change will happen. People can do something good for other people if guided in the right direction and if the right call to action and means are used.
The big wakeup call. We are in this together.
Today we are facing COVID-19 world pandemic crisis. Never have we realized this much that national boundaries are nothing but lines men decided to draw on the map of the planet we live in.
We are in this together.
COVID-19 represents further proof that we are all human. Differences in culture, language, religion or skin color do not mean anything.
Unfortunately, income, age, and health conditions are what make a big difference when it comes to coping with this issue.
We are learning the lesson the hard way, but there is something we can do today for the current situation.
Redistributing wealth to reduce inequality during this pandemic is just the beginning.
Our aim is to address many other issues in the future.
How can you help?
Let’s try helping people while doing something we love.
Why not do something good for others and support causes you care about while creating your new outfit?
The clothing and apparel market is one of the largest markets in the world. In 2018 it reached a value of nearly 758.4 billion, and is expected to grow to nearly $1,182.9 billion in 2022.
Imagine what could be done if a small part were redistributed to projects and causes to help those in need. Think about what you could do by choosing to support a project that aims at redistributing wealth.
REDISTRIBUTE will collaborate closely with verified non-profit organizations and government organizations to contribute to the fight against inequality and to help people in need.
What we do
We start zero-waste campaigns and collect funds that we use to support non-profit, governmental, or health care organizations. In other words, we start production only after the campaign closes, and ship the goods to the people who have participated to the campaign.
This avoids creating waste by producing only what has been ordered.
We mostly rely on word of mouth to reduce advertising expenses. Less expenses = more funds to help others.
Join the movement and spread the word.